Yesterday we removed the 'cap' on how many inbro Select orders were included in the standard monthly service fee. Previously the fee included 50 orders per month per document, over that cap they were charged extra. That charge is now removed. Unlimited inbro Select is now included in our standard fee.
inbro's donations to environmental protection, due to our membership and commitment to the 1% for the Planet* network have just been mailed.
We donated to the Environmental Justice Foundation and to Sustrans. (Actually we don't regard it as a donation, more an investment. As 1FTP say themselves, "there is no business to be done on a dead planet").
We chose EJF because we agree that "environmental security is a human right", and we think they're trying to get as close to the source of the problems as they possibly can. Benefits flow downstream from that.
We chose Sustrans because they're a UK organisation, as we are, and we wanted a proportion of our donations to be accountably spent in the UK, because we think their projects can benefit the entire community, especially the young growing up in a crowded auto-motived world, and because we love our bikes.
Thank you to our clients, suppliers, staff and partners. You make this possible.
* 1% for the Planet is a network, started by Yves Chouinard the founder of Patagonia, that connects for-profits willing to donate 1% of gross revenues to environmental protection, to non-profits working to improve the environment.
Last week we upgraded inbro to add unlimited linking.
From now on all links you add to PDFs you upload to inbro will automatically be re-published to your readers using inbro Select and inbro SeeInside. You can use this for product specific or e-commerce links, or for simple homepage links. Your inbros will become more useful for your readers and more effective for you.
You can easily add links to a PDF using Adobe Acrobat (see Tools -> Advanced Editing -> Link Tool), or if your PDF production process is automated it may be configured to add links for you too, based on product codes or page copy and titles.
Unlimited linking is a no-charge upgrade to inbro.
At last week's developer conference, Apple announced iPad sales, 14 months after launch, have exceeded 25 million.
We think iPad, and other tablets, bring the home computer from the back bedroom to the living room coffee table, and the importance of the format will continue to grow for consumer brands wishing to connect with their customers. If you have questions about using iPad, or how inbro can help get your brand onto iPad quickly, please get in touch at http://inbro.net/ask/contact/
http://events.apple.com.edgesuite.net/11piubpwiqubf06/event/
The news homepage is accessed directly from the app menu bar.
News articles can be read in the app too, there's no need to exit to Safari.
One of the things we have done in recent months is to add an iPad app to our service. The iPad is such a great device for reading brochures and magazines, it seemed an obvious platform for us to support.
Not only do we have an inbro app which allows downloading and viewing publications from our clients, but we also offer a custom app service. If you wish to have your own branded presence on the iPad, this could be the simplest and fastest way to achieve this.
The Canadian Affair app has been available in the iPad app store since early April, and with little effort has clocked over 100 downloads and has put over 125 brochures in the hands of consumers. It's an easy way to leverage the investment in producing the brochures, and not only that, but it's environmentally friendly and easy and fun to use for consumers.
The app offers not only a great way to show off the great photography and design of their publications, but also a tab to access the website so the latest news and offers are right there under the fingers of the user. The app also optionally features a news tab which is directly fed from your blog or RSS feed, and a push notification system that will gently alert users when there is news or new/updated publications available.
We've enjoyed making this app, but most of all it feels great to browse brochures and other publications on the bright and colourful screen of an iPad. We think consumers will feel the same way.
'Replaces' works well across multiple generations too, so for example if you publish several editions a year and your Spring edition replaced your Winter edition, then later on your Summer edition replaced your Spring edition, all links to either the Winter or Spring edition will redirect to the Summer edition.
